The CO site is currently in the development phase, with new functionality being developed and tested on a weekly basis. Register now to become a founding member and benefit first when the full site goes live.

The basics

  • How does CO work?

    CO is in essence a matching engine. When you join, the site asks you to enter information about yourself, your skills and what you are looking for, so that it can match you with relevant information, people and organisations that can help you to achieve your goals. Members join as individuals first, then have the opportunity to set up a business profile. Business profiles are weighted. If your business is operating to high ethical, sustainability, and quality standards, you will come up higher in searches, and therefore your business will gain more profile on the site.

    Read more about how CO rewards sustainable business practices here.

  • How to become a founding member

    Join CO within our first year and you / your business will always be recognised as one of our Founding Members. Sign up in a matter of minutes.

  • Is there a fee to join CO?

    You can join CO, set up individual and business profiles, and start to get matches, completely free of charge. You will then have the opportunity to upgrade to premium membership, which will allow you to access more content, do more with your profile, and make more connections. Pricing for premium upgrades will be announced when the full site launches, and will be comparable to membership fees for the Ethical Fashion Forum.

  • Who is CO for?

    If you are working in or with the fashion industry, or are interested in doing so, CO is for you. The site is designed to help you to connect with the right people - from suppliers, to buyers, to experts, to team members, who will help you to achieve your goals. If you want to grow your knowledge or expertise, stay up to speed on latest innovation, get your products right, or build efficient and sustainable supply chains, CO is here to help you. See Make CO work for you, below, for more information relevant to industry roles.

  • How is CO different to other sourcing and intelligence platforms?

    CO is free to join and open to individual and business members from all over the world. CO matches you with information and connections tailored to your needs, so you don’t have to search. And the site helps you to work in the most sustainable way, rewarding you for doing so.

  • CO Intelligence and learning

    Our strategy on CO is to offer practical, solutions focused resources that help our members to do business better. There are a number of other organisations developing resources that will help our users - rather than duplicating their efforts we seek to build partnerships. If your organisation would be interested in collaborating on content, or if you are interested in contributing content to CO, email us.

  • Does my business need to be sustainable to have a profile on CO?

    Any business can have a profile on CO, no matter where they are on their ethical/sustainability journey. However, a business profile will not go live on the site until certain fields relating to sustainability are completed - this is to ensure transparency of business practices. The site offers support and guidance related to sustainability. The more sustainable your businesss is, the higher your search rankings will be, and the more profile you will gain. On CO, it is to your advantage to operate in the most sustainable way.

  • What does “CO” stand for?

    CO is an abbreviation of “Common Objective”. CO matches people with shared goals - Common Objectives - so that they can buy, sell, grow, and prosper. CO is also shorthand for Company. We are a platform for businesses everywhere - wherever they are on their sustainability journey. All business has a Common Objective - to generate financial returns and prosper. All society has a Common Objective - to maintain a global environment in which we can prosper. CO aims to deliver on the Common Objective of all business - whilst safeguarding the Common Objective of society as a whole.

Make CO work for you

  • Get the best matches

    Please note that CO is in development and our matching function will go live later this year.

    Like a dating site, CO builds a profile for you (and your business if relevant) based on the information you enter. You will be asked to specify what you are interested in and what you have to offer during the sign up process. Once signed up, you will be able to add more detail to your profile. You will be matched with relevant people, organisations, and resources, through your dashboard. The more information you enter, and the more complete your profile, the better your matches will be.

  • Increase your ranking on the site

    Please note that CO is in development and our search and ranking functions will go live later this year.

    CO ranks members on the site based on merit. We weight your ranking based on three factors: the quality of your products and services, how your business maximises benefits for the people behind your products, and your environmental impact. There are three ways you can increase your rankings - complete your profile, increase your commitments to quality and sustainability, and win a CO award (see our sustainability section for more on awards)

  • CO for suppliers and manufacturers

    If you are selling products or services in the fashion industry, CO will help you to find and connect with the right customers. Present your offer in the way buyers need to see it, and get matched with people who are seeking what you do. Our intelligence and learning will also help you to understand market opportunities, stay on top of latest innovation, and make the right sustainability choices for your business.

  • CO for Brands and retailers

    CO will help you to build sustainable supply chains. Use CO to find suppliers and products that meet your needs, when you need them. For designers and SME brands, CO will help you to get your products right, present them to buyers, and grow your sales base. For established brands and retailers, CO will support your sourcing, design, technical and CSR teams with tailored information to their inboxes, responding to their needs.

  • CO for organisations/ industry bodies

    Collaboration is a core value for CO. If you are an organisaton, certifier, or industry body and you are offering services that could add value to our members, we are interested in working with you. We believe that we will increase our joint impact towards the Common Objective of building a better fashion industry, through building win-win partnerships. If you are interested in partnering with CO, email us.

  • CO for consultants, professionals, entrepreneurs, and followers of fashion

    Use CO to develop your expertise, stay on top of latest innovation, and get the inside story on how industry leaders are succeeding in fashion in 3D (3 dimensions - people, planet, profit) Get inspired by the work of pioneering brands and suppliers, and make connections that will help you to achieve your goals. For entrepreneurs, access resources and insights to help you to build your business in 3D.

  • CO for students, academics, and colleges

    As the next generation of fashion industry leaders, students and graduates hold to keys to a more sustainable fashion industry. As a student, join CO to get matched with resources and connections that will help you to achieve your goals.

    Our ambition at CO is to make it easy for students everywhere to access and take advantage of CO resources, intelligence and training, and to help course leaders to integrate sustainability into their fashion programmes. We partner with fashion colleges - email us if you are interested in finding out more.

Increasing sustainability in the fashion industry

  • What’s wrong with the fashion industry?

    Poor working conditions, risk, and poverty remain a pressing issue for 60 million workers across the global garment industry. Garment workers in Asia, most of whom are women, earn about half of what they require to meet their own and their families’ basic needs, such as food, water, education and healthcare. (Asia Floor Wage). In 2013 the Rana Plaza garment factory collapsed, killing 1033 people - since then, factory fires and unsafe conditions continue to be common.

    Fashion and textiles is the 2nd most polluting global industry (World Bank). Textile mills generate one-fifth of the world's industrial water pollution (NRDC). Yet better environmental practices make commercial sense: M&S has generated £625 million net benefit through commitments to sustainability (Plan A) to date. (M&S, 2015)

    At CO, we believe that fashion can be done better. When fashion business is done well, it’s good for everyone. It creates jobs, prosperity, and great products that don’t damage the environment. We all win.

  • What is preventing increased sustainability in the fashion industry?

    The work of the Ethical Fashion Forum over a decade has identified two big things that are preventing sustainability moving from niche to norm in the fashion industry. Firstly, fashion people lack practical information and guidance to help them to operate in a more sustainable way. The issues are complex, and awareness of what the problems are, and how to address them, remains low. Secondly, working in a sustainable way is seen as being costly and difficult, as opposed to being seen as an opportunity. Fashion people are often up against tight deadlines, they are short on time, and often commercial targets seem to be in conflict with operating in a more sustainable way.

    The CO platform is designed to address both these challenges.

  • How will CO further sustainability in the fashion industry?

    Our goal is that CO will be so helpful to fashion professionals everywhere that it will become a fundamental tool, essential to operating a fashion business efficiently - whether or not our users have any interest in sustainability. In order to impact sustainability in the industry as a whole, we need to work with all businesses - not just those that are already committed to best practice.

    CO matches users with practical information and guidance to inspire and support them to work in a more sustainable way. The CO platform rewards more sustainable practices with higher search rankings. This creates a commercial incentive for suppliers to integrate best practice and empowers buyers to make informed decisions. Our ambition is to level the playing field, turning sustainability into an opportunity, rather than a cost.

  • Why collaboration matters to CO

    We believe that collaboration, between the organisations supporting better practices in the fashion industry, and the businesses they support, is fundamental to achieving meaningful change. If we commit our resources in a strategic and joined up way, we are going to achieve our common objectives much more quickly. We are committed to working in partnership with the other organisations leading change in the fashion industry. If you are interested in partnering with CO, email us.

  • Is CO for profit?

    CO is run by the Ethical Fashion Group Ltd, which is a for profit Company Limited by Shares. We describe ourselves as an “impact” business - we strive to operate in 3 dimensions (3D) - giving equal consideration to profits, people and planet. Our articles include our social and environmental goals and we are set up so that we can register as a B Corporation as soon as resources allow. Being an impact business makes it possible for us to take on the equity investment we need to grow, at the same time as achieving our social and environmental impact goals.

  • What is the relationship between CO and the Ethical Fashion Forum?

    CO is run by the Ethical Fashion Group Ltd (EFG). There is no legal connection between the EFG and the Ethical Fashion Forum (EFF), which is a not for profit organisation. However the EFG builds on ten years of work by the Ethical Fashion Forum and is effectively the next phase of the EFF’s online SOURCE platform, which has operated since 2011. The EFF board and team made the decision in 2015 to set up a for profit entity (EFG) in order to bring in equity investment to take our work to scale. At present the focus of EFF and it’s expert board is to play an advisory role in the work of EFG and CO.

    Read the CO Story for more information on the transition from EFF to CO.

Tech & Development

Common Objective

Connect with CO

info@commonobjective.co

© Common Objective

Ethical Fashion Group Ltd, First Floor, 3 Princes Street, London W1B 2LD, United Kingdom +44 (0)20 7018 3738

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