Do Fashion Better

Get matched with the people, and the tools you
need to succeed in fashion business - sustainably.

Please enter valid data
Please enter valid data

Do Fashion Better

Get matched with the people, and the tools you need to succeed in fashion business—sustainably.

Please enter valid data
Please enter valid data
Join over 18,000 members including professionals from:
Vivienne_Westwood logo
Kering logo
Stella_McCartney_logo logo
Roland_Mouret logo
Reformation logo
People_Tree logo
Seasalt logo
Liberty logo
Finisterre logo
Pentland logo
John Lewis logo
Armstrong logo
RCM logo
Outland Denim logo
Common Objective (CO) is the global tech solution for sustainable fashion business.
Our technology simplifies and rewards best practice, turning sustainability from a cost into an opportunity.

benefits

Make smarter business decisions

Discover practical tools and resources, and learn from experts about how to combine sustainability with commercial success.

View The 3D Suite

Your playbook to succeeding in fashion business in three dimensions - the commercial, the social, and the environmental.

View Content
SOURCING AND PRODUCTION

Case studies, tools, and checklists for building sustainable supply chains.

View Content
FABRIC SWITCH GUIDES

Find sustainable alternatives to cotton, polyester, viscose, leather, wool, and more with these practical guides.

View Guides

THE 3D SUITE

Your playbook to succeeding in fashion business in three dimensions - the commercial, the social, and the environmental.

SOURCING AND PRODUCTION

Case studies, tools, and checklists for building sustainable supply chains.

FABRIC SWITCH GUIDES

Find sustainable alternatives to cotton, polyester, viscose, leather, wool, and more with these practical guides.

Source more sustainably

Find and connect with the most sustainable businesses — from suppliers and manufacturers to brands and retailers — who meet your specific needs.

Access leading intelligence, and use our tools to execute on sustainability without the complexity.

Discover and be discovered

Tap into a global network of over 18,000 professionals across 140 countries.

  • Find new business opportunities
  • Discover leading brands and suppliers
  • Learn from your peers

BENEFITS

The essential tool for anyone working in fashion

For brands & retailers
  • Find sustainable suppliers that meet your needs.
  • Combine sustainability with commercial goals.
  • Connect with buyers and brands.
For suppliers
  • Stand out to buyers with a high quality online presence.
  • Get rewarded for better social and environmental practices.
  • Access market intelligence that drives excellence.
For professionals
  • Join a community of leaders and pioneers.
  • Become an expert in sustainable business.
  • Be at the forefront of the latest trends and innovation in sustainable fashion.

CONNECT

Join leading businesses on CO

CO is a community of fashion professionals and businesses who are driving forward a better fashion industry.

"CO is exactly what brands like Vivienne Westwood need."
- Brigitte Stepputtis - Head of Couture, Vivienne Westwood

"Enquiries for our services have tripled since we joined CO."
- Andy Showell-Rogers - Founder, Visible Clothing

"It's very timely. People are looking for a solution like this."
- Christine Goulay - Sustainable Innovation, Kering

FEATURES

A personalised dashboard

Specify your needs and interests and your personalised dashboard will match you with the right people businesses, and intelligence for you.

dashboard screenshot

Profiles for a modern fashion business

Quickly and easily build a professional online profile to showcase products, services, and sustainability credentials to a vast network. Start with a basic profile for free or upgrade for more premium features.

business profiles screenshot

Sustainability weighting

More sustainable businesses are rewarded with higher search rankings on the site, so that members can easily find the most sustainable option.

sustainability weighting screenshot

Data, tools & intelligence

Dive into a suite of practical solutions, tools, and business intelligence, created by our team of sustainable business experts.

data, tools & intelligence screenshot
Read more about how CO works

FEATURES

A personalised dashboard

Specify your needs and interests and your personalised dashboard will match you with the right people businesses, and intelligence that are right for you.

dashboard screenshot

Profiles for a modern fashion business

Quickly and easily build a professional online profile to showcase products, services, and sustainability credentials to a vast network. Start with a basic profile for free or upgrade for more premium features.

business profiles screenshot

Sustainability weighting

More sustainable businesses are rewarded with higher search rankings on the site, so that members can easily find the most sustainable option.

sustainability weighting screenshot

Data, tools & intelligence

Dive into a suite of practical solutions, tools, and business intelligence, created by our team of sustainable business experts.

data,tools & intelligence screenshot

COLLABORATION

Our partners

Our partners include leading industry organisations and businesses who share a common objective of a better future for the fashion industry.

adjuno
fairtrade
fashion for good
gots
komodo
mantis world
dhana
plexus
roland mouret
thought
vivienne westwood
ally bee
world fairtrade organization

PRCING & PLANS

Get equipped to succeed in sustainable business

Free

Create a free profile and get matched with information and connections.

£0 / month




Access all free intelligence


5 connections per month

Basic individual profile
with 3 supporting files (images, PDF and video)

Basic business profile
with 3 supporting files (images, PDF and video)

Professional

Full access to all premium intelligence and tools and unlimited networking opportunities.

£19.90 / month £17 / month
billed annually

Tailored fortnightly recommendations from a CO sustainability advisor

Access all premium intelligence including toolkits, research, and insider insights

Unlimited connections

Premium individual profile
with 20 supporting files (images, PDF and video)

Basic business profile
with 3 supporting files (images, PDF and video)

Spotlight

All Professional benefits plus - generate leads, attract partners and showcase your business to the world’s largest sustainable fashion industry network.

£29.90 / month £25 / month
billed annually

Tailored fortnightly recommendations from a CO sustainability advisor

Access all premium intelligence including toolkits, research, and insider insights

Unlimited connections

Premium individual profile
with 20 supporting files (images, PDF and video)

Premium business profile
with 10 supporting files (images, PDF and video)

Add external links to your images to drive traffic

Post notices and announcements to the CO community to drive engagement with your business

PRESS

As seen in

  • forbes
  • drapers
  • wwd
  • the gaurdian
  • the gaurdian
  • the gaurdian
forbes
drapers
the gaurdian
es
the gaurdian
wwd
Common Objective

Welcome to Common Objective - your hub for sustainable fashion business.

You've been redirected here from the Ethical Fashion Forum website because, as of May 2018, EFF is supporting its network through this new, online platform that helps fashion professionals succeed in the most sustainable way.

On CO, you'll be able to find even more great content and connections to help you do fashion better.

Join the community for free today.

Send Feedback

Anything missing on this page? Please send us your feedback

Please enter valid data
Please enter valid data
Suggestions? Problems? Send feedback