Market & Brands

Podcast: Francois Souchet On Making Denim Circular

Denim is ubiquitous. According to the British anthropologists Daniel Miller and Sophie Woodward, we wear jeans on average 3.5 days a week. In 2017, the global jeans market was worth USD 57 billion. Almost two billion pairs were sold around the world in the same year. That is a lot of jeans…

It’s also a lot of jeans waste.

According to The New Textiles Economy report, less than 1% of used clothing is recycled into new clothing. We’re landfilling and incinerating discarded, unloved clothes at i…