Reports & Tools

Ellen MacArthur Foundation: The Jeans Redesign Guidelines

This tool from the Ellen MacArthur Foundation Make Fashion Circular programme helps the denim industry integrate sustainable best practice.
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Key Takeaways
  1. Design and manufacture jeans that can withstand a minimum of 30 home laundries. 
  2. Garments should include labels with clear information on product care.Use cellulose fibres from regenerative, organic or transitional farming methods that are free from hazardous chemicals. 
  3. Source denim made from a minimum of 98% cellulose fibres. Metal rivets should either be reduced or not used, and any additional materials should be easy to disassemble.

The Ellen MacArthur Foundation today launched the Jeans Redesign Guidelines. These set out to tackle waste, pollution and use of harmful practices in jeans manufacture.  There are minimum requirements that all participating companies must meet. These relate to garment durability, material health, recyclability and traceability. 

The guidelines have been endorsed by clothing collectors and recyclers including EVRNU, Lenzing and re:newcell. 

Participating companies must sign up and agree to pro…