CO Data

Microstudy: Trade Media and Sustainability

Promotional emails reflect the issues that are ‘current’ within the sector and are considered important enough by editors to be worth promoting to fashion professionals. As such, they can be seen to indicate levels of potential interest in sustainability within the industry and thus be used as one indicator of the market.

Around Fashion Revolution Day (24 April), more ‘ethical fashion’ stories are promoted. However, in general these topics do not appear often in these industry newsletters.

It…