Please login or signup to view CO content

Please enter valid data
Please enter valid data
Please enter valid data
Please enter valid data
Please enter valid data
Please enter valid data
or Join with
CO Data

Measuring the Sustainable Fashion Retail Sector

close
Key Takeaways
  • Definitions of ‘sustainable’ or ‘ethical’ fashion vary, making it difficult to measure the scale of the sustainable fashion retail sector.
  • CO gathered data on the number of sustainable collections offered by major high street brands in the UK; on key issues monitored in six ranking reports of various global brands; on coverage of of sustainability in trade media, and Google Trend data.
  • The research shows that the sale of fashion that is actively promoted as sustainable and ethical is less than 1% of the retail offering in the UK.
  • A sizeable number of companies – particularly luxury names – are not engaging or engaging very poorly in improving supply chain practices on labour rights.
  • More than half of companies surveyed are not acting fast enough on environmental management in supply chains and are choosing only a tiny proportion of sustainably produced fabrics.

Arguments in favour of sustainable fashion have been aired for some time, but how far are they prompting the industry to change its practices? Anecdotally, changes seem to be afoot in various businesses but extrapolating from that to gauge the wider picture is difficult.

For a start, the definition of what is ‘sustainable’ (and/or ‘ethical’) fashion varies. Depending on which source is consulted, the terms can encompass a slew of environmental and social issues – from cutting waste, chemicals …

Share on Facebook Share on Twitter Share on Pinterest
Notice
Common Objective

Welcome to Common Objective - your hub for sustainable fashion business.

You've been redirected here from the Ethical Fashion Forum website because, as of May 2018, EFF is supporting its network through this new, online platform that helps fashion professionals succeed in the most sustainable way.

On CO, you'll be able to find even more great content and connections to help you do fashion better.

Join the community for free today.

Send Feedback

Anything missing on this page? Please send us your feedback

Please enter valid data
Please enter valid data
Suggestions? Problems? Send feedback