CO Data
Microstudy: Google Search Trends For Sustainable Fashion
If consumer interest in sustainable fashion is growing, arguably there should be more searches for terms like ‘ethical fashion’ and ‘sustainable fashion’ on Google. Given Google’s dominance, the scale of such searches represents a reasonable proxy for the level of interest in sustainable or ethical fashion across different markets around the world.
Analysis of Google trend data showed that people use the terms ‘sustainable fashion’ and ‘ethical fashion’ interchangeably. Searches for both t…
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Find out more14 May 2018
