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Market & Brands
How To Talk To Customers About Sustainability
Strategic Marketing Consultant Emma Slade Edmondson reflects on how brands can navigate transparent authentic comms without making themselves vulnerable to criticism and managing the associated risks.
The rise of sustainable consumerism
In a retail environment where consumer knowledge around sustainability and ethics is more in depth than it has ever been, and while customer expectations of brands are less and less flexible, it will be the brands that find the elusive balance of transparency and brand affinity that are rewarded with long lasting success.
Good On You (an app rating the ethical and sustainable credentials of fashion brands) have recorded just over 650,000 app downloads sin…
