Top Trends In Sustainability Art Direction: P1

We take a look at the most exciting sustainable art direction trends, analysing how increasingly sophisticated communications are cutting through to engage audiences and showcase sustainability efforts in a new way and impactful way.

It is estimated that we are exposed to between 4,000-6,000 marketing messages each day. So how do you ensure your message gets through to your target audience? Storytelling, through impactful images and compelling copywriting can engage emotionally in a way that can lead to attitude and behaviour change. Information alone, will do not this. 

In our two part feature, we explore how some sustainable organisations are already doing this and what you can learn from their creative strategies.

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Melanie Plank

Director of Content & Research at Common Objective

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