Top Trends In Sustainability Art Direction: P2

A look at the most influential current art direction trends for sustainable storytelling with a focus on impactful typography and copywriting.

It is estimated that we are exposed to between 4,000-6,000 marketing messages each day. So how do you ensure your message gets through to your target audience? Storytelling, through impactful images and compelling copywriting can engage emotionally in a way that can lead to attitude and behaviour change. Information alone, will do not this. 

There is an opportunity for brands to go beyond reporting facts, and use storytelling techniques to engage audiences. In our two part feature, we explore …

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Melanie Plank

Director of Content & Research at Common Objective