3D Business

The Most Influential Sustainable Collection Campaigns of 19-20: P1

In part one of our two part collection campaigns feature, we analyse the most influential and innovative campaigns, lookbooks and Instagram feeds of '19-20, so far.

There are an increasing number of brands using innovative creative direction to reframe the sustainability conversation and use the power of visual storytelling through their collection campaigns and lookbooks to communicate sustainable and ethical fashion in a new and powerful way. 

In Part 1 we look at how humour is being used as a device to engage millennials in sustainable storytelling and how model casting is positioning the movement in the wider context of inclusivity and political act…

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2 August 2019
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Author
Melanie Plank

Director of Content & Research at Common Objective