Circular Fashion
How Brands Can Stop Resale Becoming the New Fast Fashion
Fashion resale is booming. And so is the rate at which we are consuming second hand clothing. We discuss what brands can do to avoid resale becoming the new fast fashion.
The rise of resale
Resale accounted for 10 percent of all US fashion sales in 2020. And according to ThredUp’s 2022 Resale report, US resale revenues could more than double from $27 billion in 2022 to $82 billion by 2026.
So who is buying preloved? Research by Oxfam in the UK suggests 90 percent of adults have shopped used items in the last year. But resale adoption rates globally are growing most rapidly among Millennial and Gen Z cohorts, with Depop saying 90 percent of their 26 million us…
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Find out more7 December 2022
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