Circular Fashion

How Brands Can Stop Resale Becoming the New Fast Fashion

Fashion resale is booming. And so is the rate at which we are consuming second hand clothing. We discuss what brands can do to avoid resale becoming the new fast fashion.

The rise of resale

Resale accounted for 10 percent of all US fashion sales in 2020. And according to ThredUp’s 2022 Resale report, US resale revenues could more than double from $27 billion in 2022 to $82 billion by 2026. 

So who is buying preloved? Research by Oxfam in the UK suggests 90 percent of adults have shopped used items in the last year. But resale adoption rates globally are growing most rapidly among Millennial and Gen Z cohorts, with Depop saying 90 percent of their 26 million us…

Become a PRO Member to access this page

PRO members can access premium content and training, attend exclusive members events, and much more. Unlock resources and tools to help you do fashion better.

Find out more
Share on Facebook Share on Twitter Share on Pinterest
Gemma Metheringham

Creative Director/Founder at The Elephant in my Wardrobe