Why You Should Hire A Creative Director For Your Next Shoot

CO speaks to stylist and creative director, Alice Wilby about the value a creative director can add to a lookbook shoot. She offers tips for brands on a tight budget, from hiring the right person to common mistakes to avoid.
Key Takeaways
  • Hit refresh on your brand imagery by hiring a creative director who can provide a fresh, creative direction based on current trends and market insights.
  • Be clear from the start how and where the imagery will be used to ensure it is fit-for purpose. 
  • Do not be tempted to do it yourself. So many sustainable brands have a homogenous look. Leave it to the professionals who can help your imagery cut-through the increasingly crowded sustainability space. 

For the majority of fledgling fashion brands, digital imagery, and especially lookbooks, are the key touch points for their brand. It is therefore an essential tool in engaging and converting customers. We caught up with stylist and creative director Alice Wilby to get her top tips on creative direction. 

Wilby's company A Novel Approach, which she runs with business partner Khandiz Joni, offers styling, hair and make-up, and creative direction services. They specialise in working with sustain…

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Melanie Plank

Director of Content & Research at Common Objective