6 Reasons Why You Should Hire A Stylist For Your Next Shoot

CO speaks to stylist and creative director, Alice Wilby about the value a stylist can add to a lookbook shoot. She offers tips for brands on a tight budget, from hiring the right person to common mistakes to avoid.

For the majority of early stage fashion brands, e-commerce as well as Instagram are not just important touch points but the main way customers interact with their brand. Brand imagery and especially lookbooks are therefore an essential tool in engaging and converting customers. 

We caught up with stylist Alice Wilby to get her top tips on styling lookbooks. Wilby, alongside Khandiz Joni's company A Novel Approach offers styling, hair and make-up, and creative direction services. They specialis…

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Melanie Plank

Director of Content & Research at Common Objective