Circular Fashion

Why mending matters: fashion's repair market opportunity

Discover why repair services are predicted to grow and where the opportunities lie for brands looking to introduce repair services to their business.

Brand repair services are predicted to grow 

Until recently mending seemed to be the neglected circular fashion business opportunity, but that is about to change.

Extending the worn life of clothes is key to creating a more circular fashion industry. With the European Union Strategy For Sustainable and Circular Textiles launched in March this year, directing brands to extend the lifespan of their products, it is something that we are going to see an increasing number of brands engage with bot…

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Author
Gemma Metheringham

Creative Director/Founder at The Elephant in my Wardrobe

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