Circular Fashion

Toast on How to Create an On-brand Repair Service

Since 2019 British womenswear and lifestyle brand Toast’s skilled specialists have repaired over 2000 garments. Learn how Toast created its unique repair service that embodies the brand's craft ethos.

The mission behind the Toast Renewal repair service is to extend the worn life of our clothes, prove that repairs can enhance clothes and deepen connections with their community through shared values. It clearly resonates. Since it launched in 2019 their skilled specialists have repaired over 2000 garments with some customers coming back more than once and the demand for visible repairs increasing. Maybe it’s a glimpse of a future where repairs are a badge of honour and part of the story of our…

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Gemma Metheringham

Creative Director/Founder at The Elephant in my Wardrobe