Innovation & Trends

Sustainable Fashion: Top Marketing Trends 2019

CO highlights the most exciting marketing trends so far this year from cutting edge collection campaigns to impactful art direction trends.

Sustainability comms is changing. And for the better. Call it the Greta effect. At a time when the world has seen unprecedented global climate protests, and the urgency of the environmental situation is beginning to cut through, marketing is stepping up its game and speaking with a bolder, louder more confident voice. 

At CO we track the brands and organisations who are nailing their sustainable storytelling, unpicking why their comms are cutting through and what lessons we can learn from thes…

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Melanie Plank

Director of Content & Research at Common Objective