Communications & Sales

Op-Ed: Why Ethics Are Not Enough When Building Your Brand

Creative Director and founder of branding agency Studio Gomori on how sustainable brands need to build their brand on more that just ethics if they are to compete with mainstream fashion players.

Your ethics aren't going to change the world.

I know this isn't what you want to hear. Your ethics are the cornerstone of what you do. Your mission is worthy. Your energy to shape the world is true and indefatigable. But all this - it's not enough.

The problem is, your ethics alone won’t make your company a success. And for fashion to be truly changed for the better, all the challenger companies out there who are doing things the right way need to get more and more and more customers. You nee…