CO Data

Microstudy 2019: Sustainable Fashion On The High Street

We track product sustainability on the UK high street, revealing the leaders and trailers as well as the buying and marketing trends behind the data.

With consumer interest in sustainability at an all time high, the UK’s leading high street fashion brands are attempting to tap this market trend by offering more sustainable products. We highlight the fashion retail and marketing trends that are emerging and unpick the figures to reveal the size and scale of sustainable product offerings.

We have tracked the progress of 15 of the UK’s leading high street retailers; both the top ten UK largest players plus a sampling of mid-sized brand against…

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Melanie Plank

Director of Content & Research at Common Objective