Luxury Eco Edits: What Buyers Want

CO speaks to leading fashion retailers about the luxury sustainable fashion opportunity, from how they select products for their sustainability edits to how sustainable brands can improve their product-market fit to effectively tap the growing interest in sustainable luxury products.

With the launch this year of several luxury sustainable e-commerce edits - from Net-a-Porter’s Net Sustain to the Positively Conscious Edit by Farfetch - there is a growing opportunity for sustainable brands in the luxury retail sector. 

We talk to three leaders from luxury retailers about how sustainable brands can position themselves effectively to compete in this increasingly crowded space.

Postively Farfetch sustainable edit | source Farfetch

How much of an opportunity is there for susta…

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Melanie Plank

Director of Content & Research at Common Objective