6 Ways To Sustain Your Brand Through Product-Market Fit

Achieving product-market fit is an important step in ensuring the success and longevity of your brand. Here, we outline the key market-focused factors to consider when working towards PMF.

Marc Andreessen, entrepreneur, investor, and software engineer defines product/market:

“Being in a good market with a product that can satisfy that market”. 

When considering PMF within the context of the fashion industry, it’s worth remembering that the market is both impatient and not particularly good at giving second chances, so for a brand to achieve optimal results, it should be at the core of every decision a brand makes, in every area of their business, and at every step of the process.…

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jessica aureli

Freelancer at Writer

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