How White Stuff Went Fairtrade And Why Consumers Love It

CO talks to White Stuff about how they switched to Fairtrade cotton to understand the challenges and opportunities for established brands interested in sourcing Fairtrade cotton.

With sustainability rising up fashion’s agenda certification has a key role to play not just in helping brands produce more sustainably but also communicating what they are doing to their customers.

In spring 2019 UK based fashion and lifestyle brand White Stuff introduced Fairtrade sourced cotton into their collections. In business since 1985 and with over 130 stores and 40 concessions in the UK, Germany and Belgium as well as over 800 wholesale stockists globally White Stuff is very much an …