Sustainability Issues

How Sustainable Is Paper And Cardboard Packaging?

With so many brands switching from plastic to paper and cardboard packaging, is it really the more sustainable option? CO looks at the data to give you the low down.

Packaging is in the cross hairs of many fashion brands. 

Europe’s largest fashion only e-tailer, Zalando, has pledged to eliminate single use plastics by 2023. And ASOS, which joined the Ellen MacArthur Foundation Global Plastics Initiative in 2019, is aiming to reduce its own-brand packaging by 2025 (against a 2018 baseline).

Paper and cardboard is seen by many brands as the quick-win solution which will help them achieve their plastic reduction targets. Marks and Spencer has replaced plasti…

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Melanie Plank

Director of Content & Research at Common Objective

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