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Joining a trade show is not a decision to be taken lightly. It should be thought out to ensure your brand is market ready and that you are financially stable enough to invest in not just one, but multiple markets to build a strong relationship with buyers. Below you will find some tips on how to prepare for your venture into trade shows.
1. Know who you are
Be able to explain your brand. What makes you unique? You’re going
to be exhibiting alongside thousands of companies. Why should a …
