10 Tips For Selling At Trade Shows

As the Sales Director of NY NOW, the largest handmade show in the US, Allison Garafalo has over a decade of experience in helping artisan and craft businesses make a success of selling to trade buyers. Here she shares her top ten tips for getting the most out of exhibiting at a show.

Joining a trade show is not a decision to be taken lightly.  It should be thought out to ensure your brand is market ready and that you are financially stable enough to invest in not just one, but multiple markets to build a strong relationship with buyers.  Below you will find some tips on how to prepare for your venture into trade shows.  

1. Know who you are

Be able to explain your brand. What makes you unique?  You’re going 
to be exhibiting alongside thousands of companies.  Why should a …

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Allison Garafalo

Sales Director at NY NOW - Emerald Expositions and 1 other

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