CO Brand Leaders 2022

How to go Circular

CO Brand Leaders Summit 2022 took place on the 2nd November 2022.

If you are interested in circular fashion and how to integrate circular principles with your work, you can re-live the event - all content is recorded.

Re-live Brand Leaders 22

Through 4 modules and 18 speakers and experts, hear how leading fashion brands have successfully implemented circular design and systems thinking into their businesses. Learn what they did, how they overcame the challenges and how you can do the same. Access practical tools and training that will help you to navigate the options step by step. 

The Programme

Meet the speakers

1. Setting the Scene  

Why circularity needs to move beyond being the next industry buzzword, and how we can collaborate to achieve a step change - with Rebecca Earley, Professor of Circular Design Futures at UAL. Plus - the trends that are shaping the circularity scene. 

2. Product Design for Circularity 

2.1 How to get circular design right. With Laura Balmond, fashion initiative lead at the Ellen MacArthur Foundation.

2.2 Developing fabrics and products using waste materials for the luxury market. With Natalia Culebras Cruz, Head of Sustainable Design at Dior Homme.

2.3 Circular products that change lives. With Chiara Tufano, product and raw materials developer for accessories at Vivienne Westwood and Christine Gent, fair trade expert for the WFTO working on the UNHCR initiative MADE51.

2.4 How to re-design for emotional and physical endurance. With Alexa Papavasileiou, creative director and founder of DesignBlender.

3. Circular Materials 

3.1  The circular material innovations you need to know about. With Charlie Bradley Ross, founder of Offset Warehouse and Sustainable Fashion Collective.

3.2  How to create circular accessories from next generation plastic-free, plant based leather. With Luke Haverhals, founder of Natural Fiber Welding and Joey Pringle, co-founder of Veshin Factory.

3.3 How to integrate circular materials into your supply chain. With Alessia Gotti, textile consultant and co-founder of RoundRack.

4. Circular Business Models 

4.1 Circular business models: revealing the commercial and sustainable opportunities for brands. With Gemma Metheringham, former creative director of Label/mix at and Karen Millen, and Common Objective contributor 

4.2 Resale done right: discover the 360 degree resale solution, offering take back, re-commerce and end-of-life recycling. With Matt Hanrahan, co-founder of Reskinned and Adele Gingell, senior positive impact manager at Finisterre.

4.3 Greening rental: why getting garment aftercare right is crucial. With Dr Kyle Grant, founder and CEO of Oxwash and Jack Zuliani, co-founder of Garmst

4.4 Mending matters: building product longevity and customer loyalty. With Madeleine Michell, social conscience communications officer at Toast.

Meet the speakers

Re-live Brand Leaders 22

Circular Solutions Providers

Meet the solution providers who can help your business go circular. From manufacturers and mills, to resale, rental and repair solutions. Discover them all here.

Banner image: Raeburn Design

Brand Leaders Summit 2022
Common Objective

Welcome to Common Objective - your hub for sustainable fashion business.

You've been redirected here from the Ethical Fashion Forum website because, as of May 2018, EFF is supporting its network through this new, online platform that helps fashion professionals succeed in the most sustainable way.

On CO, you'll be able to find even more great content and connections to help you do fashion better.

Join the community for free today.

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