Podcast: Javier Goyeneche of Ecoalf, A "Story-Doing" Company

Javier Goyaneche is president and founder of Ecoalf, the Spanish clothing company that pioneers high-tech new materials made from waste. (They have over 16 joint ventures "we develop a lot of materials".)

Ecoalf was Spain’s first B-corp and Gwyneth Paltrow is a fan - a few years back she did a collaboration with them for her online lifestyle platform Goop.

They’ve developed recycled fabrics from used coffee grounds, cotton waste from the cutting room floor, old fishing nets and car tyres a…