Jewellery Hub

Fairtrade Gold: Key Messaging To Help Sales

Customers are increasingly interested in sustainability. Find out how best to communicate about the benefits of Fairtrade gold to help sales.

Choosing a piece of gold jewellery is often a huge decision for a customer, particularly if it’s for a special occasion. Being able to speak confidently about your jewellery is vital to securing a sale, whether that’s the style, setting, sizing or where the precious metals and stones have come from.  

In this feature Victoria Waugh, co-founder of V&V fashion and jewellery consultancy, explores some of the ways to communicate about Fairtrade Gold.

Letting your customers know that your business…

Join CO to access this content

Common Objective (CO) is the global platform for sustainable fashion. Join 50,000+ industry members committed to doing fashion better, access 300+ resources and tools, attend inspiring events and grow your network.

Sign up for free
Share on Facebook Share on Twitter Share on Pinterest
Victoria Waugh

Sustainability Strategy, Responsible Sourcing, B Corp Certification at V&V Sustainability Consultancy and 3 others

In association with