Jewellery Hub

Fairtrade Gold: Key Messaging To Help Sales

Customers are increasingly interested in sustainability. Find out how best to communicate about the benefits of Fairtrade gold to help sales.

Choosing a piece of gold jewellery is often a huge decision for a customer, particularly if it’s for a special occasion. Being able to speak confidently about your jewellery is vital to securing a sale, whether that’s the style, setting, sizing or where the precious metals and stones have come from.  

In this feature Victoria Waugh, co-founder of V&V fashion and jewellery consultancy, explores some of the ways to communicate about Fairtrade Gold.

Letting your customers know that your business…