Jewellery Hub

Fairtrade Gold: Key Messaging To Help Sales

Customers are increasingly interested in sustainability. Find out how best to communicate about the benefits of Fairtrade gold to help sales.

Choosing a piece of gold jewellery is often a huge decision for a customer, particularly if it’s for a special occasion. Being able to speak confidently about your jewellery is vital to securing a sale, whether that’s the style, setting, sizing or where the precious metals and stones have come from.  

In this feature Victoria Waugh, co-founder of V&V fashion and jewellery consultancy, explores some of the ways to communicate about Fairtrade Gold.

Letting your customers know that your business…

Share on Facebook Share on Twitter Share on Pinterest
Victoria Waugh

Sustainability Strategy, Responsible Sourcing, B Corp Certification at V&V - Smart, Sustainable Solutions for Fashion & Jewellery and 2 others

In association with