Opinion

Brand Collaboration: Good For Business, Good For Sustainability

Brand collaborations that centre around sustainability can deliver strong commercial benefits as well as be a driving force for a better fashion industry for all.
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Key Takeaways
  • Collaborations with, and between, the industry’s most pioneering sustainable brands can accelerate better practices across the industry.
  • Large brands and retailers can use their size and platform to scale up innovation.
  • Sustainable brand partnerships increase the pool of conscious consumers - growing the sustainable fashion market for all.
  • No one is too small to make a difference. 

Amazon’s latest foray into own-brand fashion products was a literal faux pas last week. Not only were they shamefully called out for launching a shoe that looked strikingly similar to the iconic Allbirds sneaker, but they also missed a critical opportunity to collaborate with the global footwear pioneers and make a positive impact on the future of the fashion industry. 

Amazon’s ‘206 Collective’ sneakers | source Amazon

Allbirds cofounder Joey Zwillinger's open letter to Jeff Bezos expressed …