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Opinion
Brand Collaboration: Good For Business, Good For Sustainability
Amazon’s latest foray into own-brand fashion products was a literal faux pas last week. Not only were they shamefully called out for launching a shoe that looked strikingly similar to the iconic Allbirds sneaker, but they also missed a critical opportunity to collaborate with the global footwear pioneers and make a positive impact on the future of the fashion industry.

Allbirds cofounder Joey Zwillinger's open letter to Jeff Bezos expressed …