4 Brands Using Artisan Skills To Tap Into Millennial Spenders (And Beyond)

From traditional woven totes to Sri Lankan weaving techniques, we look at why artisan skills are a priority when it comes to conscious consumers, and three labels who are doing it well.

Recent studies have shown that millennials are a savvy bunch of shoppers. Having grown up in a digital world, they research their products thoroughly online before they buy them. And when it comes to fashion, this demographic is particularly interested in authenticity; as many as 75% cite products that give something back, either socially or environmentally, as being of high importance. Where a younger customer goes, the more mature spending power tends to follow, so it is expected that this tr…

Join CO to access this content

Common Objective (CO) is the global platform for sustainable fashion. Join 50,000+ industry members committed to doing fashion better, access 300+ resources and tools, attend inspiring events and grow your network.

Sign up for free
Share on Facebook Share on Twitter Share on Pinterest