4 Brands Using Artisan Skills To Tap Into Millennial Spenders (And Beyond)

From traditional woven totes to Sri Lankan weaving techniques, we look at why artisan skills are a priority when it comes to conscious consumers, and three labels who are doing it well.

Recent studies have shown that millennials are a savvy bunch of shoppers. Having grown up in a digital world, they research their products thoroughly online before they buy them. And when it comes to fashion, this demographic is particularly interested in authenticity; as many as 75% cite products that give something back, either socially or environmentally, as being of high importance. Where a younger customer goes, the more mature spending power tends to follow, so it is expected that this tr…

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