Join the Conversation: June Dialogue

What would it take to make money truly work for landscapes?

Over the past year, through Gerana's Market Opportunity Scoping (MOS) research, one insight became increasingly clear:

Many organisations can see the growing connection between landscape resilience and business resilience. The challenge is turning that understanding into practical, coordinated action that makes sense within today's commercial realities.

Across interviews with business leaders, finance practitioners, land stewards and sustainability professionals, six recurring patterns emerged around time horizons, trust, resilience, governance, capital and knowledge.

These patterns show up consistently across sectors and geographies.

They can also be worked with as design levers for collective action.

Yet one question keeps returning:

How does finance actually work in landscapes, in practice?

Money already flows through landscapes through supply chains, subsidies, public finance, philanthropy, investment, carbon markets and emerging nature markets.

But these flows are often fragmented, disconnected, or working toward different objectives.

If business resilience increasingly depends on landscape resilience, what would it take for finance to support more coordinated, long-term action?

Introducing the Gerana Dialogues

The Gerana Dialogues are a new series of participatory conversations exploring the practical realities of collective action in landscapes.

Rather than webinars or expert presentations, the Dialogues create space for people from business, finance, land stewardship, policy and civil society to think together, share experience, explore tensions and learn from practice.

The first Dialogue, Making Money Work for Landscapes, takes place on 19 June 2026, ahead of London Climate Action Week.

Hosted by the Gerana team and facilitated by Tim Malnick, the Dialogues bring together diverse perspectives from finance, measurement and implementation, with contributions from James Vaccaro (RePattern), Heather Elgar (LandScale), Helen Cowley (Nature Matters), Krelyne Andrew (Sappi), Marco Ngalashu (Remei Tanzania), Christian Schuster (Lenzing) and others from across the wider Gerana community.

Beginning with a provocation

The Dialogues begin in the Gerana Commons with a series of short provocations exploring how money behaves inside the systems shaping landscapes.

The first, Finance as a Craft, Not a Commodity, comes from James Vaccaro of RePattern and opens with a powerful reflection:

"The essence of finance isn't money itself - it's the relational health around it."

The question, James suggests, is not simply where the money is.

It is how we build the relationships that finance is meant to serve.

Join the conversation

The Dialogues will unfold through a series of online conversations over the Summer.

Together, these conversations create space for shared learning between people working across business, finance, food systems, fibre, forestry, nature and landscape practice.

This conversation connects all of us.

Whether you work in business, finance, land stewardship, policy, nature or supply chains, you are part of systems that depend on healthy landscapes.

This is an open invitation to think together.

Further reading: