For over two decades, my work through TAMMAM has been rooted in sustainable couture, blending ethics and elegance, and building transparent supply chains that honour the people behind every creation.
That same commitment now extends into a new chapter as I launch ANAAR, the Artisan Network And Authenticity Registry. ANAAR builds trust in value chains by authenticating origins — the makers, methods, and materials behind every product.
Through blockchain-secure Proof of Making™, we turn sourcing and craftsmanship into verified digital records, enabling brands to ensure transparency, streamline compliance, and trace value with confidence.
ANAAR is developed in partnership with CHIA Network and marks an important step toward a more transparent, equitable future for the industry.
We enable brands to meet rising expectations for transparency, EU DPP readiness, and global reporting standards, while restoring dignity, visibility, and value to artisans. It’s designed to make trust measurable, proof verifiable, and sustainability real — without extra admin or greenwashing.
To explore collaboration or learn more, visit www.anaar.world or connect with our CEO, Aditi Angiras, on LinkedIn.
— Lucy Tammam Creative Director, TAMMAM | Co-founder and Chief Creative Officer, ANAAR
#SustainableFashion #Blockchain #TechForGood #Craftsmanship #Traceability #ResponsibleLuxury #Provenance
What a brilliant initiative!