Opinion

Podcast: Do We Need Sustainable Fashion Weeks?

What are fashion weeks actually for? Is the old system tired & old-fashioned? Has it lost its purpose and reason for being? If so, what sorts events do we want to see take over? Do we need sustainable fashion weeks?

Meet Evelyn Mora, the 26-year-old photographer-turned-event-producer behind Helsinki Fashion Week. In its current incarnation, the event happened for the second time in July 2018, taking sustainability as its focus. 

Evelyn's mission? To reinvent “traditional concepts of fashion…