Production & Suppliers
Lessons From The Primark Plant-Based Dye Collection: Case Study
For Glen and Laura, country manager and womenswear category lead at Padma UK, creating a plant-based dye collection for Primark, was a no brainer. Primark had already piloted a plant-based dye capsule collection but it hadn’t worked out. Glen and material sourcing consultant, Alessia Gotti had both formerly worked at Primark and knew there was interest continued in plant-based dyes and getting it right.
The design brief
Create a womenswear and menswear circular collection for Primark
100% mon…
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