Production & Suppliers

Lessons From The Primark Plant-Based Dye Collection: Case Study

Discover how Padma UK created a plant-based dye collection for Primark. We hear what worked, and what didn’t and what they would do differently next time.

For Glen and Laura, country manager and womenswear category lead at Padma UK, creating a plant-based dye collection for Primark, was a no brainer. Primark had already piloted a plant-based dye capsule collection but it hadn’t worked out. Glen and material sourcing consultant, Alessia Gotti had both formerly worked at Primark and knew there was interest continued in plant-based dyes and getting it right. 

The design brief

  • Create a womenswear and menswear circular collection for Primark

  • 100% mon…

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Melanie Plank

Director of Content & Research at Common Objective