Once coveted for its rare, super-soft purity, cashmere is now outgrowing the luxury niche due to its rising use in casual, affordable garments – particularly in athleisure. But it's a change with potentially dire environmental consequences for the grasslands on which cashmere production depends. Cashmere – prized as ‘the diamond of fibres’ – comes from the fine winter undercoat of the hircus laniger goat. These graze on natural grasslands, mostly on the Central and East Asian steppe. The finene…
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