Circular Fashion

The Circular, On-Demand Jacket Designed to be Treasured

CO speaks to Dhana Inc about the launch of the Circular Memory Jacket to find out what makes this jacket so unique.

Extending the lifespan and use of clothing is one of the most important ways we can reduce the environmental impact of clothing, according to the Design for Longevity report by UK charity WRAP (Waste and Resources Action Programme). 

This concept is at the very heart of sustainable US brand Dhana Inc’s new limited edition Circular Memory Jacket. The water-proof performance jacket is made from deadstock fabric that features a bespoke lining fashioned out of upcycled garments sent in by the cust…

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Melanie Plank

Director of Content & Research at Common Objective