Working With Artisans

Direct Impact Business Models: Iro Iro

Designer Bhaavya Goenka shares with us how she created circular design lifestyle business, Iro Iro, that reuses and upcycles industrial textile waste. She tells us how she overcame obstacles along the way and created social and environmental impact.

Bhaavya Goenka works in the field of circular design, specialising in the reuse and upcycling of industrial textile waste through indigenous craft practices of India. She builds replicable systems that allow for decentralised development whilst also creating conversational products through zero-waste practices. She enjoys designing fashion and textiles that are environmentally, socially and culturally responsible whilst communicating unique stories that are important to her in an emotionally en…

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