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Upcycling - reusing discarded objects or materials in such as way as to create a product of a higher quality or value than the original - is often associated with craft and artisanal businesses but how can this design methodology work at a commercial scale?

UK accessory brands, and CO Leadership Award winners, Elvis & Kresse and Bottletop are paving the way and demonstrating to others how upcycling can work at scale. Elvis & Kresse have rescued 200 tonnes of w…