Circular Fashion

Circular Economy: 3 Things Fashion Brands Should Do Right Now

Circular systems can feel complex and overwhelming. We’re here to help. Discover the three steps you can take right now to integrate circular economy principles into your business.

It is time to take action. The European Union is already looking to develop “binding product specific eco-design requirements to increase textiles performance in terms of durability, reusability, repairability, fibre to fibre recyclability, and mandatory recycled fibre content”. With countries outside of the EU looking to Europe to provide a framework for their own legislation, we are likely to see an increase, globally, of binding product specific requirements for clothing and textiles. 


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Gemma Metheringham

Creative Director/Founder at The Elephant in my Wardrobe