CO's buyer network is united by a Common Objective - they want to design and source great, sustainable products. That's why we expect our exhibitors to meet high sustainability standards, and to communicate these through their CO profile.

To participate in CO Expo, you need to meet at least 4 out of 6 of our sustainability leadership criteria.

CO’s Sustainability Leadership Criteria

Our sustainability criteria are based upon 6 leadership qualities, set out below. Businesses need to meet at least 4 out of these 6 criteria, including no 1 and no 3, to exhibit in CO Expo.

All of these criteria can be demonstrated and met through completing your business profile on CO. They match the criteria needed to qualify for a CO Leadership Award. Creating a business profile on CO automatically gives you the opportunity to earn a Leadership Award, boosting your business ranking on the site.

  1. Mission: Sustainability and ethical best practice as a core principle, enshrined within the company's mission.

  2. Business model: Companies whose revenue and profit model maximises benefits to people and minimises impact on the environment. For example, encouraging sustainable consumption of long lasting / quality products/ repair/ rental/ profit sharing/ donations to charitable causes.

  3. Products / Services: Businesses that offer well designed, high quality products and services that maximise benefits to people and minimise impact on the environment.

  4. Impact: Businesses that can demonstrate clear and specific positive impact on people/ environment through their operations.

  5. Roadmap: Businesses that have or are building a roadmap towards specific sustainability goals and outcomes in the future.

  6. Communications: Businesses that use their communications and reach to raise awareness, change behaviour, and impact the industry as a whole. For example through sharing the story behind their products, marketing, events, or collaboration with industry campaigns.

CO Expo puts the spotlight on sustainable suppliers to the industry.

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Common Objective

Welcome to Common Objective - your hub for sustainable fashion business.

You've been redirected here from the Ethical Fashion Forum website because, as of May 2018, EFF is supporting its network through this new, online platform that helps fashion professionals succeed in the most sustainable way.

On CO, you'll be able to find even more great content and connections to help you do fashion better.

Join the community for free today.

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