Common Objective (CO) is an intelligent business network for the fashion industry. Our technology matches members with the connections and resources they need to succeed - and makes it easier for them to work in the most sustainable way.

Our members have a common objective - to build successful businesses, with a positive impact for people and the environment. Our ambition, working in collaboration with our partners, is to take sustainable fashion from niche to norm.

CO builds on ten years of work by the Ethical Fashion Forum, which now reaches a global network spanning 141 countries. Read the story behind CO.

Our site is currently in the development phase, with new functionality being developed and tested on a weekly basis. Register now to become a founding member and benefit first when the full site goes live.

During the CO launch phase we are building win win partnerships with industry leading businesses and organisations to increase our combined impact. Read more about CO partnerships.

Four ways CO can help you…

1. Connections

Great business is built on relationships. Connecting with the right people, at the right time, from suppliers to buyers, advisers to peers and new team members. Bringing the right people and businesses together - and seeing them prosper as a result - makes us very happy.

2. Intelligence and Learning

Succeeding in the fashion industry - and combining that with sustainability best practice - is not easy to do. At CO we’re obsessed with delivering practical intelligence and learning (often in partnership with leading thinkers and players in this space) to help you to meet the challenges you face.

3. Matching

If you are working to deadlines, you probably don’t have a lot of time for research. CO builds an intelligent profile that learns more about you every time you visit. We’re dedicated to getting the right people, businesses, and intelligence to you when you need them - so you can spend less time searching. And more time doing.

4. Sustainability

If your business is already working to high sustainability standards, the CO platform will reward you with higher search rankings, more profile, and more buyer connections. Wherever you are on the sustainability journey, CO intelligence and learning will help you to integrate best practice and achieve your goals. We're creating a level playing field, in which sustainability becomes an opportunity, rather than a cost.

See our How it Works page for more on what CO could do for you.

Common Objective

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